Gabe Zichermann

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	The New Science of Engagement 7PM Thursday November 17th, 2011	Purchase Tickets Season Tickets for this event are available through our office at 503-232-2300 or online here! A season ticket represents a 40% savings off single ticket prices.
	Gamification is the process of using game thinking and mechanics to engage audiences and solve problems
Gabe Zichermann Gamification Gabe Zichermann, CEO Gamification Co GABE ZICHERMANN is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011) - where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose next book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designing engagement using games concepts. His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of StartOut.org , advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at http://gamification.co. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at funwareblog.com and can be followed on twitter at @gzicherm	STUDY GUIDE I'm 37 years old and I'm the oldest cohort of people who grew up with games as a core type of entertainment in their lives. Kids who are maybe five years old today are growing up with games as their principal form of entertainment and that multi-generational exposure has simply affected the way that we think. Shakespeare famously wrote, "All the world is a stage." But if Shakespeare were alive today, wouldn't he have written, "All the world is a game."